Pourquoi habille-t-on nos enfants?

Why are we dressing our children?

Why use recycled fibers? Reading Why are we dressing our children? 5 minutes Next The sweatshirt "my planet"

Get dressed, if you can!

You know the mother's syndrome that thinks you're always cold and mummify you under four scarves, two caps, gloves, subgloves, underpants, wool socks and thermodactyls? Freud would tell us that it is the primary mother, the wrapping mother who tries to recreate into the hostile outside world, the heat of her belly. Go explain that to the asphyxiated minot under the hood - I know it was one of your childhood favorite pieces! In the series, we also had the spindle, formidable trousers with elastic underfoot.”Of course we catch cold by the ankles, honey. ! " You're 8 then, a sharp sense of what ridiculous means and already some doubts about your parents' credibility.

You know the mother who realizes her children's dreams by turning her girl into a puppet tacit. Flying skirt, flying collar, steering shoes, knot to the left, knot to the right, knot between shoe steering wheels. A certain idea of beauty, an outer sign of pride that counts on the many knots pricked on the blond head. A tasty mix between Alice in Wonderland and Easter eggs. Ah I hear Freud’s little voice talking to me about emotional transfer, image projection, identity impairment. And I can't hear the girl's voice, drowned in maternal neurosis.

Clothing: A real education issue

Besides these two cartoon situations, small mouths to get you a smile, many individual and social conflicts are blooming around the garment and the place it is given: belonging to a social category, a group, a gender. Values they convey and socialization in the early stages of the child's life like the more advanced ones of the teenager. The garment, daily ritual and compulsory, is ultimately at the center of educational issues such as learning from the other's gaze, self-affirmation, and subtle difference between presentation and representation. Once the parental identification phase is passed, the schooled child will try through the cloth to belong to a clan on pain of rejection and isolation of the child: same shoe, same pants, same shirt, it's good you're part of my gang! This dangerous uniformization can be a source of disruption both in understanding social ties, in self-acceptance, and, more broadly, in the role of clothing in being. You expect a petition to return the uniform in the next sentence, huh? But no, but no, ... at last only if they are made of recycled sons!

These few words to remember that behind an act of purchase as of creation of one piece, it is a relationship to the other, to the world and to self that defines itself. We're not just talking about clothing!

Upper clothes... just to live

So what is the ambition of a brand that is embarking on child fashion? Reproduce a series of clones on a planetary scale that are faithful to the dreamed image that her creator is making children? Do you feel the Machiavellian project taking shape in the anodine aspect of a sweater?

More seriously by creating UPÉ, we wanted to first erase ourselves and listen to your needs and those of your children. That's why every new product starts with a questionnaire. Create a brand without a creator, but a platform of exchange and co-construction that results from the products. By listening to your needs, we have therefore tried to design practical and easy clothes to put, remove, task.

If the garment can be a claim territory, it is first that of autonomy,experimentation of this "I" which is no longer a dearticulated pantin but well engine of dressing. Of course at his own pace, certainly with misses - ah good, legging doesn't get on by the arms? Therefore, it was essential for us toencourage autonomy to put on the clothes but also to remove them as soon as the child feels fit to express his sensations and wants to see the direct effect of the garment removed on the improvement of his feeling. That's why the sweater has a wide neckline and falling sleeves. Finally, what we imagine is clothes "to live".

What about the style in all this? "Style territory," if you really want to play it expert! Um... here, we tend to believe that nbones children have enough personality so that their sweater doesn't have to say anything in their place. What we do is finally a garmentpractical and useful,without any ambition but to keep them warm but not too much, always with comfort. We hope you won't have no negotiation to have for your kids to wear our pieces. And if that's the case, we'll have to crash, so we'll have to tell, they'll have to explain to us, especially, so that we can create - we and the super seamstresses - the room they won't want to let go of!


With all my affection for the wrappery mothers, mine, the mothers who caricature us with pride, the mothers who love us!


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